The biggest and most exciting update that we have news about this month is that Shopping Posts are currently being tested as ads.
That’s right: Soon, you’ll likely be able to turn those clickable, shoppable posts into ad campaigns to show users more products and hopefully drive purchases faster than ever before.
With over 130 million accounts currently having Shopping posts up and running on their account, this could be a major development, especially since the feature works so well as it stands now as an organic-only feature.
The user experience will be the same; users are going to be able to see an image, click to see product tags, view a landing page, and then click to the site to purchase.
The only real difference will be the “Sponsored” tag showing up at the top of the post and the likely massive increase in reach the ad system could deliver.
Right now, the ads testing is in early stages, so it’s likely we won’t see a wide release for a little while, but this is still exciting nonetheless.
